Yearly Archives: 2013

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Goodvertising: Coca Cola

“Goodvertising”, a term coming from Thomas Kolster’s book of the same title, is about how advertising can be used towards the good of mankind. Agencies and charities have come up with fantastic ideas that can make a difference, even in the most subtle and simple way. You can find out more about him and the book by watching this interview here.
One brand I want to focus on in this post is Coca Cola. Although they have not solved world hunger or started the One Laptop Per Child NGO, they are using their product and their brand to spread something that all people want and need: happiness. This year alone, Coke came up with innovative ways to push the envelope through unconventional media and technology, hashtagging it all as #workthatmatters.

 

 
1. Small World Machines

Through the use of their vending machines, Coke used basic video-calling technology and wide-angle cameras to be able to connect neighboring countries that are barred off from each other due to political conflict. Using simple gestures and tasks, they created connections between people who never get the chance to interact.

2. Sharing Can

Another spin on their product’s design, Coke created the ideal way to share a can: literally splitting it in two. The Sharing Can, brainchild of Ogilvy Singapore & France, was launched in Singapore in March but I have yet to find any info on the cans being distributed anywhere else since then. Leonardo O’Grady, director of integrated marketing communications, Coca-Cola ASEAN, related the mechanism to breaking a loaf of bread and that’s pretty accurate because it can be seen as the modern day loaf-sharing. *Aladdin and Abu* Plus, it’s a keepsake for those who admire product design (someone please send me one).
3. Smile Back

Most of the time, if a stranger smiles at you, you freak out and think the weirdo wants to kidnap you and wear your skin. No? Anyway, this shows how spreading smiles may not be as harmful as you think and when you take the chance to smile back, the universe rewards you. That was so Paulo Coelho, I’m sorry. Watch the vid though, it’s good stuff.

One that should be reproduced in Lebanon due to our disappearing parks:

And similar to BGP’s Green Your Lunch Break, Picnic 2013 as part of their “Let’s Eat Together” Happiness Table initiative:

So it’s no surprise that Coca Cola was named Creative Marketer of the Year at the 2013 Cannes Festival of Creativity.

Other cool Coke stuff:

• Coke Remix Bottle
• All Coke Submissions at Cannes

 

 

 

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7 Useless Realizations at 25

1. You suffer from Low Battery Anxiety at least once a week. Usually it’s your cellphone at 12% at 9am with no electricity at home. You’ve always got the USB cable, or spare battery case, or car charger on you like it’s your First Aid Kit. God forbid it die and then you have to communicate like you did in the 90s which was through…carrier pigeon? Beyond that, you have a completely natural phobia of getting locked in in public bathrooms so you always take your cellphone with you. Plus, sometimes they have really cool soaps/signage/decor and you have to take a picture. And if you’re a guy, you probably take pics of other lovely-smelling things.

2. Leonardo DiCaprio has a net worth of a bazillion dollars, test-drives supermodels, hangs out with Scorsese, and is the embodiment of the fountain of youth. But he doesn’t know how to wear a watch. You slave away all day and then realize there’s a 14 year old somewhere learning how to DJ who’s going to be richer than you by next year because he named himself after some kind of pasta sauce and only wears solid colored V necks. Welcome to the working world.

3. Labneh sandwiches always taste better when your parents make them. You may be able to make risotto, herbed chicken, or koussa mehshe and outcook your parents in every other dish. Not with labneh. If you can make a better sandwich then you may have an illegitimate child running around (and about to be signed by the Disney channel) because only those who have been reproductively active have the white cream gift. Bazinga!

4. Putting your status as “busy” on any form of digital communication doesn’t work anymore. You used to use it to discourage bored people from reaching out to you for entertainment. They left you thinking, “why did I ever ADD this human being?! Shu labsa. I KNOW! I’ll appear busy…FOREVER.” We can all see through that and it’s ineffective. Now, you just have to be an adult about it. Translation: block, delete, or be a flat-out asshole and ignore them.

5. Your Facebook Newsfeed is going to be flooded with engagements and nuptials for the next 7-10 years. Supposedly, it’s not that weird for this to be happening more frequently even though your brain is not being able to fathom it all. I mean, one second your riding a skateboard like a toboggan down the incline by your friend’s house, tearing your neon shorts in the process of your smooth brake at the driveway. You blink and everyone’s having babies. Don’t panic, keep uploading pictures of your cat, it’s fine.

6. Youhavenoideawhatyouredoingbutyouregoingtowingitlikeaboss because you’ve got it all totally figured out, dude can you pass the mustard? I love chilled afternoons when I’ve got nothing to do. #hotdogs #thegoodlife #holyshitimwastingsomuchtimerightnow

7. You need to let go and move on. That letter from Hogwarts is never coming.

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Educate Thyselves.

Three new albums for hip-hop. Thanks to the awesomeness that is Youtube and people who upload everything online so we can illegally download them, I have provided links to the full albums too. Download them while you can. If you like them, that is.

1. “Yeezus”, Kanye West

Oh Kanye, Kanye, Kanye. 808’s & Heartbreak, College Dropout, Kim Kardashian. He does crazy things. “Yeezus” is freaking weird but it should be listened to. More than once because the first time around is just going to leave you flabbergasted. Although he is certifiably insane, there is an incredible draw to someone who will take creative risks – the only snag is that he doesn’t believe they’re risks. Kanye has what is known as a God Complex. (Seriously, even CNN wrote a feature on it.) When someone thinks they are a god, they don’t see what they’re doing as a risk. They see it as a gift that is bestowed on the serfs of the mortal world. His woman may dress up like garage-sale-furniture, he may have weird erotic dreams involving mythical birds, and he’s probably going to have children in all directions in the next 10 years. But he is a god and you will take his golden nuggets of truth. You hate him but you love him because he keeps things interesting.

“Ye, you wanna do something for the release of your new single? But what?”
“3D MAP MY FACE.”

Why? Because Kanye, that’s why.

2. “Magna Carta Holy Grail”, Jay-Z

On a business level, that Samsung deal was smooth. Props, Jay. MCHG’s alright but honestly, with the hype and excitement that arose from the promo video, I am a tad disappointed. Rick Ross was born to rap those words but what the hell was that Nirvana thing you pulled with JT? I still can’t decide if I like it because I hated your version of “Jolene” at first but it grew on me. I’m still undecided and very attached to the Black Album. There’s just too much emotion here. I’m so confused, excuse me, I need a moment of clarity.

3. “Born Sinner”, J.Cole

This is just good. That is all.

If you’re not into this kinda shiz, listen to the Great Gatsby OST, subscribe to Teh Dubstep Channel or just go sing along to Selena Gomez.

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Why Do You Stay?

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Jounieh Bay, Sept 2012

A friend’s status on Facebook said “What’s keeping me here, I don’t even know” Given recent events, a lot of us are asking ourselves the same understandable question. I know how difficult it can be to live in Lebanon but I know that many people abroad would prefer to be here if circumstances were better. Regardless of where you are right now, I thought I’d write down a few reasons why the collective “you” stay or wish you could.

Why do you stay?

You stay because of your family,
you can’t abandon them selfishly.
You stay because of your job,
you can’t just expect a good opportunity to pop up wherever you go.
You stay because you don’t have a visa,
you don’t have the freedom to just book a ticket for any destination.
You stay because you just bought a car,
you’ve invested in something that is rooted here and it’s yours.
You stay because your Teta is getting older,
you can’t leave when you don’t know how much longer she’ll be around.
You stay because you’re relatively broke,
you can’t afford the living expenses abroad.

No.

Maybe you stay because you want to.
Because your clothes and hair smell like coal after mashewe in June.
Because of the taste of leftover manoushe heated on the soubiyya in January.
Because there’s a lost week of summer that makes an appearance in October.
Because of multicolored plaid patchwork in the plains of the Bekaa in April.
Because of Bliss House Chocolat Mou during the power-cuts of August.
Because of the color of the Jounieh Bay’s waters during September.
Because of chilled janerek rolled in salt in May.
Because of nostalgic reunions thanks to international vacation schedules overlapping during December.
Because the acoustics of the Byblos Port create musical synchronicity with the sea waves in July.
Because of Uncle Deek Nescafe in the car during kazdouras in February.
Because of the sun-rays bouncing on the Mediterranean in the middle of November.
Because of the crunching sound of the melting snow on asphalt in the middle of March.
Because you want to see Lebanon rise not like a phoenix, but like a dragon that will breathe fire not become it.
Because you want to raise your children in the country where they are a part of her soil and stone because you helped save her.
Because you want to call this place home.

Why do you stay?
You stay because you want to.

[mashewe: BBQ/grilled meats, soubiyya: old-fashioned heater, janerek: green plums, kazdoura: cruise in the car]

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10 Questions with 1 Answer: NO.

catmando

If I #selfie then it doesn’t count as narcissistic, right?
No, you’re still randomly taking a photo of yourself in the bathroom. Hashtagging doesn’t erase the toilet in the background or the reflection in your glasses, it’s just you virtually owning up to it. Which is good: it’s the first step to recovery. Now, put down the camera.

Can I eat that Burger King anniversary offer all by myself and tell no one?
No, because you’re going to need someone to take you to get your stomach pumped and you can’t do that while parked alone on the side of the road patting down onion rings with napkins because “there’s too much oil.” Those oil inkblots will not save your arteries. You can limit the knowledge to the designated driver and hospital staff (who all went to college with you).

Is the DJ out yet?
No, but it doesn’t really matter because his/her music sounds the same as the crap you’re grooving to when you ask the question. At any trance event where you’re not wasted or high, you will actually notice that the music doesn’t change or get better, people just get more messed up as the night progresses and think everything got better. It’s not a natural sense of ecstasy, it’s MDMA.

Can I have another cookie?
No, because you’re 25 and that cookie is going to implant itself on your ass as a reminder that all cookies want to shack up with your ageing metabolism. There’s a joke here about Kardashians and moving too fast but it hasn’t formulated in my head yet so I’m going to just say “North West” as a placeholder.

Can I yell like a tennis player during this gym class because my muscles want to cry?
No. The music might be loud enough so no one can hear you but the electricity will cut, everyone will think you’re a sweaty freak, and you’ll have to find a new gym since they don’t support dry Herbal Essences’ moments. You just paid for 3-months so be quiet and FEEL THE BURN IN THOSE SHINS.

Will I ever get used to the term “babe” as a form of endearment?
No. Babe is a pig. Babe is a baseball player. Babe is a half-naked chick that surfer dudes think is like a totally bodacious specimen to ride. Babe is what girls call other girls right after they ask for a favor. Babe is one step away from Baby. Don’t call me baby. Don’t call me babe. Ever.

Am I supposed to start up a start-up?
No. You’re not supposed to do anything except be employed. In this economy and country-with-no-stability-or-proper-water-filtration, any form of employment is a blessing but not everyone is an entrepreneur. However, if the start-up is your brainchild and it’s going to be your ticket to the top, good for you. If you don’t have a useful innovative idea that can work as a business and have no job prospects then go back to school or become an actOR. *extends arm like reciting thespian*

Does my cat love me?
No, he’s an arrogant abusive Angora who happens to be photogenic so no one sees the evil within. That’s right, you’ve adopted Cat Man Do from the Powerpuff Girls. You’re going to end up feeding it and cleaning it and loving it and even with all the Chemical X in the world, he’s never going to love you.

Is it about time I get married?
No, k thx, bye.

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My Email to the NSA

  Click for Source

Dear NSA,

I’m not going to expect you to read between the lines anymore. I know you’ve been reading my emails, screening my posts, and following my tweets. I know you have folders of my pictures dating back to when I was an awkward sophomore who mistakenly cut her own bangs and thought wearing her dad’s Champion socks was okay. I know you’ve saved some of my juicy gchats to keep you company on late nights. I know you read my blog and I’m sorry about my hating on GOT right before the massacre at the Red Wedding. I’m assuming you’re a fan because it’s all about the security of the realm and the defending of the throne; you know, your kinda thing. The season finale was still “meh” but I’m not going to poke at fresh wounds. Anyway, what I’m trying to say is the joke’s on you. All this time, I was trying to reach you indirectly; I was trying to get you to fall for me because I knew you were watching my every move. To put it simply, I was playing you and I was playing hard to get.

But enough playing.

I’m addressing this one straight to you and I’m putting it in plain English so you don’t have to decipher my codewords or dissect my convoluted prose. You don’t have to download entire threads and reread them to know what I’m actually saying to you without saying it. You don’t have to be confused or say, “chicks don’t know what they want, man.” I will spare you the hormones, the mood swings, and the spazzed cat GIFs.  I don’t simmer in a hot tub full of any of the aforementioned things – except the cat GIFs, I can’t get enough of those – so I think what I want is going to be very clear to you if you haven’t already figured it out. I want you to want me.

I love that you care so much about me. Others would call it a “pathetic obsession” or a “violation of privacy.” I think you’re protective and you’re just watching over me.  My security is as important as yours. It’s almost one and the same. I hope that I’m not the only special one out there; I do wish that every person gets to feel this sense of being watched over by someone else.

And I’m not afraid to say any of this flat out because the mere fact that you are still hanging on every word I say, that you are going to great lengths to see what I will do next, that I intrigue you to such an extent – all this tells me that you are hooked. You can’t stop thinking about me. You want to know every detail because it fascinates you. How could it not? I feel like I am your pot of gold, found on the other side of the rainbow of light that bursts out of a prism. So there is only one conclusion dear NSA: you’re in love with me.

But don’t fret. I’m in love with you too.

Me

P.S. When I email myself, I think of you.

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Public Parks: The Lebanese Endangered Species

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Another public park is at risk. That statement alone is not entirely accurate seeing that we don’t have that many parks at risk because we don’t actually have that many parks. The Jesuit Garden, which is located in the Rmeil district of Ashrafieh, Beirut is now on the Endangered Species list when it comes to our city’s urban development. The garden, along with various other parts of Ashrafieh (Gemmayzeh, Mar Mikhael, Sursock), is being leveled and converted into a parking lot.

The problem with the Geitawi area is the existing parking lots were dug up and carved out to serve as foundations for the new buildings that have popped up. As a result, the severe lack of parking spots in the already-tight-squeeze-streets has a lot of the neighborhood’s residents and visitors left with nowhere to safely park – or nowhere they can park without losing a side mirror every 2 weeks. I’ve lost 3 in the last 10 months and I don’t even live there. Those responsible for this decision claim that a new park will replace the old one, while parking will be underground. First of all, no one believes that because we’ve never seen any construction project do anything remotely GREEN or beneficial for public space. Second of all, how does that even work? The construction of the parking lot alone would be a major hassle in a place that barely has room for the passage of a Picanto i10 – by the time it’s finished, they’ll ditch the green plans and assume everyone who complained has moved on anyway.

The Jesuit Garden is a place where most senior citizens have their morning sobhiyyehs (friendly rendezvous usually involving gossip) and take their grandkids to play; it is a small quaint park in the middle of Geitawi, the area that is home to Oceanus, St. Georges Hospital, and those old guys that sit on wicker chairs on the sidewalk and argue about…anything. Not too long ago, the Beirut Green Project, the movement responsible for a Green Your Lunch Break initiative where people would go have lunch on an installed piece of grass, joined forces with Paint Up, the colorful crew that’s painting Beirut. They painted the benches of the Jesuit Garden giving it a facelift and revitalizing the spirit of a forgotten little Eden. Check out the photos here taken by Nadim Kamel. Unknown to most, the garden also has a small yet rich French & English public library affiliated with Assabil – The Friends of Public Libraries.

Beirut Green Project is organizing a protest this Saturday. Although the issue of parking in Geitawi is important and cannot be ignored, a solution that creates another problem is not a solution. This is like placing a band-aid on a deep cut that requires stitches; it will only leave a nasty scar on the character of our city. I don’t think that the protest is about the Jesuit Garden alone or in particular, it is about the principle of this demolition. We cannot keep letting these projects destroy what little spaces are left to the public even if they are claimed to be done in the service of the public. We need better solutions for our urban planning disasters but until these sprout from the ground, we need to save what’s still left on this one.

So the question is: to park or not to park? 

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Strip the City: Dubai Edition

Strip the City is a series on Discovery Science Channel that strips major cities down to their bare bones. It analyzes the infrastructure and unique urban planning that went into building such a destination by explaining the technology and architectural & civil engineering. I recently stumbled across the episode on Dubai and it was pretty impressive. For example, did you know that they relocated an entire coral reef…while keeping it underwater the whole time?

Watch the full episode below:

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Cheers to Social Responsibility, Part II

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Upon some more digging after my previous post, I found various other brand activations that were done to counter drunk-driving and other various road safety issues.Two are done by our local neighbors over in Dubai ( both are Nissan and are much better attempts than the activation done here last March). Check them out:

  • Tire Wreaths, Dubai (U.A.E.)

    By using the symbol for mourning, Nissan crafted old or worn out tires into floral wreaths to remind drivers to regularly change them and avoid bursted tire accidents. Although it’s not an active stunt and is only displayed in stores, it’s beautiful and functional. This is a great example of how design sends a message that can help others.

  •  Allianz Insurance DrunkMirror, Brazil

    Using the mirrors within clubs, people were given delayed reflections so they could see the effects of alcohol on their reflexes. Their tagline, “Getting home safely starts with a good look at yourself.” Watch it happen here. Good effort but it may have just been fun for tipsy people to play with their reflections – I don’t know if it really stopped the chugging.

  • Brandhouse Ziploc Bag

    Parked cars were placed in giant Ziploc bags as “evidence” of drunk-driving. A very simple stunt that gets a point across, although it doesn’t do a lot of difference. It’s a nice idea but there isn’t a lot of action involved. B+ for effort though.

  • Crash Text Dummies, Dubai (U.A.E.)

    Sculptures made out of scrapped car parts that formed the letters “FYI” made the rounds at Dubai universities to show the dangers of texting while driving. QR codes near the sculptures would take you to a website where you could share a pledge on your social networks. Like the Ziploc bag effort, the visual impact may get people thinking but it doesn’t physically stop them or help them in any way; however, when it comes to texting, prevention is quite a challenge. It’s been said that texting while driving is more dangerous than drunk-driving.

  • Responsible Young Drivers Parking Barrier, Brussels (Belgium)

    A parking barrier that only opens if you pass a breathalyzer test. Now THAT’S prevention.

  • More Beer Companies and their Responsibility Programs

    MillerCoors “Great Beer Great Responsibility”: MillerCoors beer company has implemented a full program of designated drivers and pledges against drunk-driving. “10 Million Strong” was started back in 2009 when they wanted to encourage 6 million people to take safe rides home between the period of 2009 to 2015. They’ve realized that they will reach that goal ahead of time and have raised the goal to 10 million.1-800-TAXICAB is a toll-free service they sponsor that connects callers to local taxi cab companies.“In 2011, consumers made 794,754 phone calls to 1-800-TAXICAB, visited the www.1800taxicab.com website more than 1.3 million times and used 1,877 discounted taxicab vouchers issued by MillerCoors.”

    Miller Lite Free Rides also helps drinkers get free rides home on public transportation during big sporting events or holidays ( including New Year’s Eve, St. Patrick’s Day, the evening of the Kentucky Derby and Halloween) in certain cities. Since it’s launch in ’88, they have expanded to new cities and “more than three million people have taken advantage of a safe ride through this program. In 2011 alone, we provided 556,675 free rides.”
    Read more about MillerCoors’ responsibility efforts here.

    Budweiser’s Anheuser-Busch has similar taxi programs and special deals where designated drivers get free non-alcoholic drinks at restaurants and pubs. It’s Washington D.C. organization SoberRide™ program “offers free cab-ride services to adults who may have had too much to drink. Since 1993, SoberRide™ has provided more than 50,000 free cab rides home to area residents, keeping potential drunk drivers off the road.”
    More info here.

    I don’t remember reading or hearing about any Lebanese social responsibility plans done by our local beer companies so I decided to investigate online. Unfortunately, when visiting Almaza’s website, there is no report on their social responsibility efforts towards drunk-driving or underage drinking. They do have a “responsibility” section but no activations or actual programs listed. 961 Beer’s website’s “Environment and Social Goals” page has no indication of any plans for such programs either and stresses more on the beer being made with local ingredients and being a promoter of the local artistic scene – which is good of them and very true, but I was hoping to see something gauged towards countering the negative aspects of alcohol. And although they started off with a cool visual campaign, Lebanese Brew doesn’t even have a full website – just a Facebook page and apps.

    So my question is this: Which Lebanese Beer company is going to step up to the plate first?

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It’s Food Week with FERN

FERN infographic (ENG)

Click me because infographics are cool.

A week-long series of events is about to be unleashed upon us and it’s all fun and games that goes for a good cause. That, and it revolves around food. FERN, Food Establishments Recycling Nutrients, is a Lebanese NGO working to reduce food waste, improve composting, and recycling efforts.

The kickoff, taking place on June 1st, is in collaboration with UN agencies (UNESCWA and UNHCR) and local organizations. The other events that follow throughout the week are strictly FERN & corresponding collaborators (as listed on the schedule below).  Anyway, the kickoff will be bright and early (9am) at Souk El Tayeb in the Downtown square parallel to the fancy shmancy my-wallet-hates-you Librairie Antoine. The theme for this year is “Think.Eat.Save”, revolving around food waste.

EVENTS: 

June 1
Looks Aren’t Everything: From Farm to Table with FERN at Souk el Tayeb
9 a.m. to 3 p.m.
With UNHCR, UNESCWA, the Lebanese Food Bank, Cedar Environmental, and other organizations What’s going to happen? Talks about food waste, methods to reduce food waste at home, insight into global food production.
BONUS: The inside scoop as to why average supermarkets seem to have perfect symmetrical I’m-not-real-but-you-can-touch-me food and how even food suffers from beauty discrimination. 

June 3
Happy Hour at The Alleyway
4 p.m. to 8 p.m.
Actually, 4 happy hours to help out the people of FERN. This is a fundraiser but also a chance to raise awareness about the problems faced when it comes to waste sorting, what FERN does to counteract them, and what small actions YOU could do to help out too. Besides learning something new and supporting a great initiative, it’s also an opportunity to mingle. Did I mention it’s $10 for OPEN 961 Beer?For those of you who frequent any of the establishments in The Alleyway or know of Ziad Kamel, I’m sure you’re aware that these people know how to throw a fun bash and are always looking for a way to improve the lives of the Lebanese.

June 4
Fundraiser at Lamba Labs, Mar Mikhael
7 p.m. to 11 p.m.
DIY food waste treatment ideas, easy peasy explanations on how to treat food waste, and a documentary screening – with snacks and beer, of course! Quite the deal for 10,000L.L. on a Tuesday night. Come on, you know you were just going to stay at home and watch Friends reruns anyway. Stretch your brain muscles and help society. And the Lamba Labs crew are the coolest geeks you’ll find. 

“I like to think of Lamba Labs as a group of young, passionate, mad scientists. They’re artists, software developers, and engineers, and they like to use their imaginations and their tinkering skills to solve problems. As we speak, they’re building their very own anaerobic digester, meant to turn food waste into methane gas. When captured properly, methane gas can be used for cooking, heating, and electricity,” said Meredith Danberg-Ficarelli, co-founder of FERN. 

For those of you who don’t know how to get to Lamba Labs, let me explain because it’s sort of a doozy the first time around: Go down Mar Mikhael road, if driving away from Gemmayzeh Gouraud St., LL will be on your righthand side. It’s the pink building directly after 3anab restaurant next to BLC bank – you have to buzz on the intercom to get in. It’s the second floor labeled “Karaj Beirut.” 

June 5:
Environmental Quiz Night at AltCity, Hamra
7 p.m. to 11 p.m.
20,000L.L. for open 961 Beer and a competitive environment-friendly trivia night all at AltCity, Hamra. You’ll learn some stuff, you’ll lose some stuff, you’ll make some new friends – and it can all end in the alleyway over some drinks when you’re done. Or you can go home since you have work the next morning because you’re an adult or something. 

AltCity is on the main Hamra Street, just after the FransaBank. If you’ve gone past Kababji and Dunkin, you’ve gone too far. It’s on the second floor (floor M in the elevator) of the Montreal Building, which has a big colorful neon sign on it that says “Carre.” It’s the vintage shady looking building right before Kababji, on your left side if you’re going with the direction of traffic. There’s usually a “ZUMBA!” banner right outside the entrance. June 6

$25 for open dinner buffet, open 961 Beer, and open wine at Tawlet, Mar Mikhael
7 p.m. to 12 a.m.
This is FERN’s monthly fundraiser but RSVPs are required, because seating is limited. Reserve via email: info@ferninternational.org
Every month, there’s a different guest chef and a rotating menu. “Always Lebanese food, always homemade, and always delicious.” Well duh, it’s Lebanese – that would’ve said enough. The ingredients and structure of the menu were chosen with waste reduction in mind by this month’s guest chef: FERN’s co-founder and amateur culinary mastermind, Naji Boustany.


I have yet to go to Tawlet so I have no secret directions but, according to the website, it’s on the ground floor of the corner building facing the Spoiler Center in the dead-end street at the corner of Maher Flower shop. I have a crazy work schedule and I still think some of these events are convenient – and they’re in great locations. And it’s all about cherishing food. Who doesn’t love an excuse to do that? Do you really need more convincing? 

Save this image on your phone and you’ll have all the info you need:WED2013 Schedule (infographic)

I don’t know why WordPress is playing font-hopscotch, I apologize.