Nike: Unlimited You

There is a reason that most admen/women want to work for Wieden + Kennedy. Like the Harvard of the Adworld, it is the rejection email that you would pin on your cork board before returning to a brief for a dull local client with little or no budget. For me, I dreamed of working there because of the Nike work they did.

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Even pre-NRC, I was fan of the brand, collecting too many sneakers and swoosh emblazoned tanks to count; however, Wieden were able to capture why I loved them, bottling adrenaline into an edit via a consistent empowering message that made you want to go for the gold – whatever that gold was.

The duality in the above’s copy, narrated by the this-is-why-he’s-sexy Oscar Isaac, couldn’t be more on point when it comes to my brain’s dialogue while training. You yoyo between thinking, “A marathon? Who, me?” to Move, I’m running here, don’t kill my vibe.” The Unlimited You campaign stays true to Nike’s timeless Just do it slogan. It’s about breaking out of the cage you put yourself in, the box that you were assigned to fit into, getting out from under that ceiling that keeps you from rising up to the stars. It’s not about erasing your own limits and lightly brushing away the rubber ashes. It’s about obliterating those limits like they were never there. Every. Single. Time.

The Official Unlimited Manifesto
Everyone has limits right?
A point where you just say
That’s it. Enough. Finito. The End.
But here’s the thing
Limits are only suggestions
And “the end” is just something they put on movies.
Life isn’t about finding your limits
It’s about realizing you have none.
So get up. Get out.
Try something utterly ridiculous.
Practice ’til you’re reported missing.
Challenge the street court king.
Run the length of a river.
Then swim it back.
The only person who can tell you your limits is you
And even then you don’t have to listen.
Just do it.

Goooooooooosebumps.

The campaign also showcases the world’s biggest athletes telling stories about their beginnings and the dedication that goes into the sport they’ve adopted as their calling. There are more shorts like the one above featuring Serena Williams, Mo Farah, Alex MorganAshton Eaton, Allyson Felix, Simone Biles, and others. They’re like confessionals that make these badasses look human.

But it’s not just for the pros. It has spread within the NRC group here too. Our members have shared their own stories about why they joined and what taking up running with the group has done for them. Take a look:

It’s rare to see a brand’s projected image shine through to the people who aren’t sitting in on the conference call when the campaign is being born. Clearly, this idea matches what Nike is selling and doing for its customers since they’re willing to share their own experience & growth via a brand-sponsored club in their city.

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Photo Credit: Special Magazine

Our own Chirine Njeim will be competing in the women’s marathon at this Sunday’s Olympic games, being the first woman to represent Lebanon in the marathon distance. Be it in Rio or on the streets of Bey, athletes are discovering their own unlimited source of power, they’re putting it to the test, and they’re just doing it.

 

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El-Tanein Diet Week #42

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Taken by Ali Itani

I really need to blog more. Bambi has become all about the ETD and that’s a shame but quite reflective of how life becomes when juggling work, fitness, and everything else. They say you can only have two of the three when it comes to time and activities. I’m missing my Bambi the Explorer days.

Workout Tally

– 2 NRC runs
– 10K Manara Race with Elite Running Club
– 2 hatha yoga sessions

Outdoor Activity

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I made it to Horsh Beirut! Ananda Yoga Center was hosting a free yoga session in Horsh Beirut this Saturday in support of Beirut Madinati. First off, the Horsh itself was a pleasant surprise – it’s a refreshing well-kept space full of families and people enjoying the warm weather. Second, there was a great turnout and strangely contrasting with the jaded attitudes I’ve been encountering in BEY lately. Yoga itself really challenges you to disconnect and there’s nothing like doing breathing exercises in a park while people are shooting off guns from rooftops not too far off.

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I beat my best-5K and 10K times! Mini wins every other week or so are getting addictive. If I can get my best-5K to be my time every 5K, then I’ll really celebrate but it feels good to keep knocking off seconds.

Best Meal of the Week

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Post-Manara race, I devoured one too many nachos at Cheesecake Factory but the best meal will undoubtedly go to Babel Bay and their shrimp fatteh. Or Ajami’s shawarma plate. Let’s just say that dad’s birthday comes with a lot of family lunches.

Other Highlights

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Taken by Dany Tannous


NRC takes over Zaitunay Bay:
 
After our Tuesday fun run, we invaded the marina for some sangria and chips. The group’s not just about breaking a sweat but also about mingling with new people from all over and having fun together.

Beirut Municipality Elections this Sunday: Real people who think about what Beirut needs should win this for the sake of all those who are losing the ability to hope for change. Although it is admirable that there are people still trying to push back, the rest of the country is tired and need proof that the efforts aren’t wasted – that we’re not stuck. If I could vote in Beirut, I would vote for Beirut Madinati. Check out this comparison by Habib at Beirut Report.

Workout Track of the Week

I feel like this has been in this section before but it’s better than something new by someone who hasn’t hit puberty yet.

Cheese of the Week

Turn on the English subtitles for this.

El-Tanein Diet Week #20

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Before heading to Barcelona, I had done a recap of the goals that were set out at the beginning of the El-Tanein Diet series. Now that I’ve returned, it’s time to take a look at that list and see where to go from here. No more walking my way through meals of cheese and sparkling wine, it’s back to the gym for me.

UPDATED GOALS FOR EL-TANEIN DIET

  • Do regular push-ups (I currently do modified bent-knee)
  • Plank for 2 minutes straight post-cardio
  • Lose 15kg by June 12, 2016
  • Work my way up to 6kg weights
  • Wear shorts to the gym without feeling the jiggles
  • 10K steps/day or at least 50K/week total
  • 5 classes/week minimum
  • Run my 5K in 35 min or less
  • Run one 5K run/week
  • NEW: Join Nike Running Club
  • NEW: Walking to and through Horsh Beirut   

The original cut-off date for ETD was January 12, 2016 to total out to a full six months of recording and progress. Can you believe it’s already been 20 weeks? Well, I can’t either which is why I’m extending it to June and bumping up the kilos to be lost. It’s also because BCN took out a chunk where I was doing more chewing than toning. I did not balloon up over there but, knowing the sedentary car-dependent lifestyle of Lebanon, I am going to have to work much harder to balance my food intake and get healthy exercise back into my weekly routine.

I was too optimistic thinking that week #20 would have me back at the gym like it ain’t no thang. Coming back, at the start of Thanksgiving week no less, has been harder than I expected. Besides too much mezza, it’s taking me longer than usual to be okay with how Beirut has changed – or hasn’t – in my eyes.

Week #21’s post will be a status report to see where I’m at physically post-Barcelona; I need to see if I’ve lost the stamina that I built up over the summer. My gym has changed up its class schedule (and jacked up its membership fee) so that may affect my workout tally too.

I have nothing to report this week but I’ll leave you with this track:

As for cheese of the week, I will admit to inhaling lots of Cheez-its with white wine. It may be Barcelona withdrawal, filling the void that only cava and slices of cheese can fill, but I think it may also be the Kellogg’s product.

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I once saw something about Doritos on Discovery Science. It said that along with the perfect crunch sound, the chip flavor was purposely created to be the perfect balance between salt and sweet so that your body could never reach satiety, leaving you always wanting more. Cheez-its have got to be part of that club because they are my cheddar cheese Achilles heel and the archenemy of El-Tanein Diet. They need to go.

El-Tanein Diet Week #5

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I did a lot of research this week on fitness practices and what can backfire when you’re trying to implement long-term changes in your diet and gym regimen. Focusing on the wrong successes can be demoralizing because you think your workouts aren’t producing results and your motivation fizzles.

Workout Tally

1 Boot Camp
1 5K Run
1 Taebo

The schedule is slipping again – uh oh. I’ve got to get my butt to more classes or run more often. I did realize that going to 1/day is better than pushing for 2 back-to-back because I’m pretty wiped out by the second class which makes it less effective. I’ve got to improve my stamina before I up the daily tally.

According to the Discovery Science channel, running for a half hour will buy you a half hour of life so that’s the cherry on top of a treadmill session. One thing that I read about and fully support was beating your own records as a way to gauge your progress. It’s fair since you’re not depending on arbitrary numbers that don’t take other factors into account. I was also encouraged to take note of measurements instead of bi-weekly weigh-ins because it’s not always an accurate depiction of your progress. I’ll still keep track of my weight but it won’t be a cornerstone to this process; I want to focus more on breaking my own records. Time to get a measuring tape.

Mini Victories
Planked for 1:10 (up from 0:40 sec)
Ran my 5K one minute faster than week #3

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Fun Fact
The Nike+ Running app taught me that the interval training I’ve been doing during my runs is called fartleks. It’s a Swedish term that means “speed play.”

Outdoor Activity

I was supposed to be going on a walking tour this Saturday but it got canceled botching my outdoor activity plan. I should’ve gone biking instead but I fell asleep. I’m not even joking.

Fitbit Flex

Oddly enough, I got a few people asking me about my Fitbit and what kind of watch it was. After explaining the purpose of the wearable, the general reply was “so all it does is count your steps?” as if it was a useless pedometer. Besides the data that the app gives you, the wearable is also handy because it is a constant yet simple reminder of how inactive you’ve been during the day through 5 dotted lights that indicate 20% increments of your daily goal. You can also challenge fellow Fitbit users via the app so there’s the added competitive angle.

With that said, I missed the 10K mark every day this week so here’s a new goal: hit 10K steps each day or at least get 50K/week total as a minimum.

Cheat Meal

This is a category that needs to be rethought. After the last few weeks, I don’t think having a cheat meal has been wise and not because of the calories. I am eating normally throughout the week without blacklisting food groups. However, I don’t think there should be this one special meal because it creates pressure that leaves you disappointed and upset if you ingest calories that don’t make you happy. All you’re left with is guilt which gives this “reward” a negative connotation. I don’t want my diet to become something I obsess over, I just want to make the right healthy choices.

For example, when I was having spicy shrimp, the first thought I had was, “will I really enjoy this and is it worth the calories?” If the answer was no, I’d pass because if you’re ingesting calories and it’s leaving you guilty rather than satisfying an indulgence, there’s no win there. The problem was that I wasn’t enjoying food anymore. The key is to be unapologetic when you make your decisions but still be conscious of what you’re putting in your body. And if you have a cupcake, savor the moment, and don’t feel bad about it. Making yourself feel bad about having a treat also makes you feel like you need to be punished for committing food crimes and the punishment comes in the form of exercise. Working out is associated with punishment rather than feeling good.

I’m changing the name of “cheat meal” to “best meal of the week” because I’m avoiding bingeing and feeling like my workouts are a form of damage control. Instead of thinking about this meal as a “cheat,” it’s more about the epitome of flavor and satisfaction.

This week’s best meal was honey chipotle chicken crispers from Chilis. Not guilty although I admit, I can make an effort to choose best meals that have less fried items.

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Other Highlights

Lift Like a Girl Podcast: Nia Shanks hosts this weekly podcast that I just discovered. It’s more of a lifestyle podcast, not just about reps and fitness. This week’s episode introduced me to Lumoid, a service that allows you to test out wearables or other gadgets, choose your favorite, and return the ones you don’t like. She also talked about our habits, how we create them, and how to reshape them. Armi Legge of Evidence Mag discussed the 3 Rs of habits: reminder, response, reward. He also said that effectively changing habits could be better than setting goals and the way to do so is to change your response to reminders/cues. Let’s say you overeat (response) when you get bored (cue). Once you recognize that that is your response and you change it, your habit can be less destructive/unhealthy. It’s all about knowing what your triggers are. The habit I’m going to work on is drinking more water when bored instead of lingering outside the pantry.

Friday at Iris Beach Club: ‘Twas a lazy day spent in the pool and that’s not an understatement. Although this beach resort is of the pricier spots in the country, I can’t say it wasn’t very enjoyable to become a fish after being in the pool for 4 hours straight without noticing. I always wanted to be Ariel.

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Discovering El Hajj Ali: Another Sunday road trip had us wandering around Tripoli looking for a place to lunch. After taking a few wrong turns by the old fair grounds, we ended up at a Lebanese restaurant with generously large plates of mezza. We had a full table of food (and leftovers) for under $90 total for a party of 5 which is very fair considering the quality, quantity, service, and ambiance. Not a fan of the tabbouli though because it had red quinoa and pomegranate molasses in the dressing; I prefer the usual lemon oil.

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Workout Track of the Week

I put together a soundcloud playlist for my 5K runs. Feel free to use it if in need of some tunes. The track that pushed me to 9.5 on the tread was Kanye’s Black Skinheads. Only Yeezy would make you feel like he’s breathing along with your while you run like a maniac.

Cheese of the Week

I’m a fan of cheese and, when in need of a snack, I’ve been turning to mini Babybel singles or mozzarella string cheese. They hold off the hunger monster so you don’t end up getting cosy with the bag of nacho cheese Doritos.

I was exempt from a second 5K run on Sunday because our overused generator was like “f*ck this, I’m out” leaving us to the mercy of the electricity gods of Beirut. As we were all sprawled out on the cool floor tiles, I couldn’t help but wonder…

Are there any Zahle apartments available on airbnb?