Although this display has been taken down – it was Spring 2012 – I would like to give it some praise before it has been forgotten.
The displays incorporated illustrations by Karim Al Dahdah, illustrator and founder of Karim Al Dahdah Illustration Studio, mixed in with simple quotes about love. The illustrations are inspired by the collections of Sophie’s Choice, a luxury boutique located behind Hermes in the Downtown Beirut Souks. The characters are very lively and playful – very different than the impression that Sophie’s Choice gives off as a retail store. It usually seems very exclusive and unattainable, like how you’d feel if you were to ask the Queen for a spare tissue. You’d feel ridiculous, say thanks, and run off to make faces at her national guard.
The new vitrines gave SC a younger facade making it less intimidating. The clothing seemed as carefree as the jumping gangly girls in the cardboard cutouts. Well done.
“Karim Al-Dahdah was born in Beirut, Lebanon in 1982 and went to school at the Collège Notre-Dame de Jamhour where he received the prestigious Prix d’Honneur de Philosophie.
He holds a BA in Advertising from the Académie Libanaise des Beaux-Arts (2004) and a master’s degree in Illustration from the Savannah College of Art and Design, USA (2005).
He worked as an art director for a top children’s b