Interning with Tarek Atrissi | The Art & Science of Arabic in Barcelona

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Courtesy of Death to Stock Photo

It’s been exactly 3 months since I left Barcelona where I spent another 3 months interning for Tarek Atrissi, a Lebanese graphic designer who runs his own design studio out of the Catalonian city after relocating from the colder Hilversum, the Netherlands.

I’ve written a lot about what I did to prepare for this trip and what I learned on a personal level while there but I thought it would be helpful to see what I got out of this trip from a professional standpoint as a designer from and working in the Arab world. The environment of Barcelona seemed like an unconventional backdrop for learning about Arabic type & script but it made one thing more evident: capable designers with a background in Arabic design are needed, regardless of location.

Lesson 1: The Difference between Arabic Typography, Lettering, and Calligraphy

As an introduction, Tarek walked me through a breakdown of different uses of the Arabic language in design. Typography refers to creating typefaces or designing a print layout using Arabic text. Lettering is when Arabic letters or words are built by drawing them out piece by piece. The focus would be on one element as an artistic composition or unit instead of an entire alphabet or page of text. Calligraphy is an old artform that takes years to reach the pro level. If there’s no time to learn the trade, this is usually outsourced if you want it done right.

Lesson 2: Making Arabic Versions of Logos

A skill highly underrated and glossed over when it comes to designing Latin logos is the ability to adapt them to Arabic while retaining their aesthetic and iconic attributes. A visit to Dubai will tell you how poor adaptations of your non-Arabic logo can hurt your brand’s image. It is hard enough to do from the start of a project but even more challenging when it comes after the logo is already in use and plastered all over the world. Icons or graphic elements become gimmicks or are forced into the Arabic script. Creating an Arabic version of a non-Arabic logo takes practice and understanding of both languages; not only how they are similar but how their differences will affect the visual outcome. Arabic differs from a lot of commonly used languages in many ways; two main concerns being that 1) the letters are connected (at times) and don’t align with non-Arabic glyphs because they adhere to different guidelines and have fluctuating proportions and 2) it’s read from right to left.

 

Lesson 3: Looking at Arabic Glyphs like Shapes, not Letters

During my GD undergrad years, a calligrapher who was giving us a workshop had told me that people who don’t know Arabic tend to be less constricted when sketching forms because they look at the letters like shapes. They have no linguistic knowledge of what the aleph is; it’s just a long line. I was reminded of this when drawing up endless versions of Arabic glyphs. When lettering, you have to let go of what you know of the defined structure of each letter – to a certain extent – in order to let your hand freely take over.

Lesson 4: The Importance of Arabic as a Language in Design

Coming from an advertising background, I rarely had the chance to dabble in typographic design, much less anything in Arabic since I worked on international accounts. Working on fonts and logotypes in Arabic made me realize how neglected it is as a skill in our part of the world. Sure, most Arab designers can read and write in Arabic but can they design in it? Do we have the understanding of it as a language to tackle it the way an Arab national should? This should be our added bonus as designers from the region: we should know how to work with our own language with respect – in a way that does it justice as a beautiful form of communication.

Lesson 5: Give More, Keep Less

What was surprising about Tarek was that he was so willing to give and teach. It is rare to find a successful professional who is open to mentoring you as a designer, in skill but also in thought-process. Tarek was never condescending in his approach when it came to finding solutions and he gave me the confidence I lacked when it came to discovering my strengths as a designer. He was leading by example and a true team player. He taught me to be open with what I know and even with what I don’t. And by constantly sharing and exchanging, there was a flow of stories and experience that brought fresh energy to the office each day.

You can learn more, the more you give away.

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A big thanks to Tarek and everyone at TAD.
See you guys soon!

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What to Pack for a Design Internship Abroad

Besides the standard toothbrush and lots of undies, here’s a list of the top 15 things I’m bringing so I can let the art director in me go crazy in my new Mediterranean city that I shall call home for 3 months. Let me know if I’ve left anything out, I feel like I’ll be packing until midnight.

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A Medium Sized Notebook
I’m a fan of the ~A5 size because it fits in your purse and is good enough for notes, doodles and random thought bubbles. If the heavy duty Moleskines are too pricey for your taste (and frequent use of journals), Paper Concept is an affordable alternative that I’ve come to love. Their products are made in Lebanon. They’re pretty malleable too so they can handle being transported daily, getting soaked in coffee, or just beat up by life. I plan on covering this baby in Spain stickers.

3 A4 Sketchbooks
As a creative who’s on the job, you’re going to need to put your ideas somewhere. I prefer using the tangible approach: on paper. Going straight to the computer is restrictive when you want to let your mind go and allow your hands to take charge of the creative flow. Moleskine sells a pack of 3 skinny lightweight A4 notebooks (lined and blank) that are perfect for this purpose and they’re not too expensive considering what the brand’s usual price tags say. There are packs of solid or mixed colors for 27,000 LL (18 USD). I like that the covers are cardboard so it’s easy to personalize them. And once your internship is over, you have a hardcopy record of all the eggs you laid there, rotten or not.

Agenda
I ordered the I AM VERY BUSY 17-month agenda above from Paper Source. It’s imperative that you stay organized as a creative since most of your work, if not all, is deadline-based. It can be used to keep track of your multiple to-do lists, events coming up, groceries that need to be bought, and even when to do laundry. It also doubles as another record of everything you did on your trip and where you went.

Drawing Pencils, Winsor & Newton Watercolors Travel SetWashi Tapes, Glue, and Mini Scissors
Basically, you need supplies. It may be wishful thinking but it’s still a good idea to pack your preferred tools. Tape and glue are for the snippings, business cards, and other paper souvenirs that you’ll be sticking in your notebooks. Some will be for the memory of it and others will be for the design; either way, they could be references for inspiration at some point. Not included in the picture above is my collection of pens and colored pencils but just assume that I’m addicted to Sharpies. Btw, that UFO glue is a knock-off UHU from Karout.

Appropriate Literature
Since my internship is with a skilled typographer, I bought Type Matters! to use as a guide for my work and the Fodor’s Barcelona guidebook to use as my guide to the city. I’m also reading Cathedral of the Sea, a historical novel about Barcelona.

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Business Cards
You never know who you’ll meet abroad and you have to be prepared to network at all times. Nowadays, when people can work remotely, there are no borders to opportunities. I hope everyone likes receiving free olive oil soap!

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iPhone and Power Bank, Macbook Pro and Wacom Tablet, Laptop Bag
No explanation necessary for these. I mean really.

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Headphones, Earphones, DSLR Camera
The headphones will come in handy on your flights and while you’re working at home or in the office. The earphones have a different purpose: they’re useful for creating a protective forcefield when you’re using public transport. I don’t know if Barcelona’s metro is anything like NYC’s but I shy away from making friends on the subway. The camera is when you want to get artsy and take some decent shots that can be blown up into posters and other graphic artwork once you return.

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Cross-body Bag, Whistle Necklace, and Something That Reminds You of Home

Barcelona is famous for pickpockets so make sure your bag has a zipper that remains shut. This one is a leather purse that’s pretty sturdy despite the gnawed tears from my fiesty cat, Katniss. I don’t mind its weathered appearance since it’s got Mary Poppins magic: it’s a bottomless pit with multiple pockets. It may be left behind once I find a good Spanish leather replacement.

As a paranoid female traveling solo, I feel the need to equip myself with some form of security. I saw Tiffany & Co release a whistle necklace and thought that would be a great accessory that had a bonus protective function. I opted for the cheaper, less fashionable version.

DON’T FORGET: Something that reminds you of home. I chose the cedar keychain I got 3 years ago from Bcharre.